Spending decades as a Toyota dealer, you would naturally see some fantastic used Toyotas across your forecourt. Including some iconic and future classics, design rarities and sports cars in outstanding condition. Imagine, also if you happen to be an absolute Japanese car enthusiast too. The overriding temptation to hang on to those iconic gems that crossed your path would be huge and that’s exactly what happened for Germany’s first-ever Toyota retailer, Peter Pichert.
Appointed as a dealer in 1971, Pichert was pivotal to Toyota’s entry into Germany and then the European markets over the years. He built a personal collection of over 100 Toyota vehicles over the years. Such was the quality and diversity of his collection, in 1994, Pichert opened the largest privately owned Toyota museum outside of Japan.